Qarshi Jam-e-Shirin has distanced itself from a video interview of Dua Zehra and her husband Zaheer Ahmed that has been causing concern online. A bottle of the syrup was prominently displayed on the table in the video, leading netizens to speculate that the video had been sponsored by the brand. Several called for a boycott of the brand.
Jam-e-Shirin distanced itself from the interview on its social media pages, saying that it was not informed about the use of the drink before the video was uploaded online. The brand said “appropriate action will be taken in this regard”.