German fashion house Hugo Boss, has placed its first ever sportswear manufacturing order in Pakistan with Sialkot-based Rajco Industries for t-shirts for the German national soccer team. Earlier this week, Pakistan’s adviser on commerce Abdul Razak Dawood announced the Hugo Boss deal in a Twitter post, but did not reveal the name of the Pakistani company that had booked the order.
The deal with Hugo Boss is the result of efforts by the Pakistan Readymade Garments Manufacturers and Exporters Association (PRGMEA), commerce minister Dawood has said. The association hosted the International Apparel Federation’s (IAF) 35th World Fashion Convention in Lahore last year, in collaboration with Dutch industry association Modint. Hugo Boss officials attended the event as chief guests.
Ijaz Ahmed Bhatti, the chief executive of Sialkot-based Rajco Industries, says he iss confident Rajco could deliver the shipment by August. He did not share details of the production value or volume of the order.
Hugo Boss, like other European groups, wants to reduce its reliance on China, particularly because of the coronavirus pandemic, which had started in China’s Wuhan city.
Source: Arab News