Facebook is expanding its SheMeansBusiness initiative to the Pakistani market in order to boost financial inclusion and resiliency for women-led businesses. The new component of Small and Medium Enterprise Activity (SMEA), “Business Resilience through Financial Education (BRFE)” aims to enhance women-owned small businesses’ resilience and sustainability. SheMeansBusiness is active in 21 countries around the world, including Pakistan.
According to Chargé d’affaires Lesslie Viguerie, women’s empowerment can help eradicate extreme poverty and build vibrant economies. The main motive behind this project, SheMeansBusiness, is to empower women. Moreover, investing in women’s empowerment can help eradicate extreme poverty and build vibrant economies.
Source: ARY News