In less than a year of its launch in Pakistan, bus-hailing service Swvl has increased its base fare by up to tenfold. Without an announcement, the Egyptian company has increased the fare of a 30-kilometer ride from Rs. 50 to Rs. 200. The company is running a Rs. 100 promo, which gives the impression that the prices have only been doubled.
After some backlash on social media following the unannounced increment, the official Twitter handle for Swvl defended the move by saying that it was necessary for ‘sustainability and provision of quality service.’