Japanese trend-setters can now protect against the coronavirus in luxurious style with opulent masks adorned with diamonds and pearls for a cool million yen ($9,600) each. Cox Co’s Mask.com chain began selling the hand-made masks last week, with the aim of cheering up people and spurring sales in a fashion industry depressed by the COVID-19 pandemic.
The diamond masks are embellished with a 0.7 carat diamond and more than 300 pieces of Swarovski crystal, while the pearl masks contain some 330 Japanese Akoya pearls.
Cox, part of retailing group Aeon Co, has opened Mask.com online and in six physical locations since September, offering more than 200 types of masks starting at 500 yen.
Source: Reuters
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