Japanese trend-setters can now protect against the coronavirus in luxurious style with opulent masks adorned with diamonds and pearls for a cool million yen ($9,600) each. Cox Co’s Mask.com chain began selling the hand-made masks last week, with the aim of cheering up people and spurring sales in a fashion industry depressed by the COVID-19 pandemic.
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The diamond masks are embellished with a 0.7 carat diamond and more than 300 pieces of Swarovski crystal, while the pearl masks contain some 330 Japanese Akoya pearls.
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Cox, part of retailing group Aeon Co, has opened Mask.com online and in six physical locations since September, offering more than 200 types of masks starting at 500 yen.
Source: Reuters
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