Extravagant trend-setters in Japan fight Corona with million yen ($9,600) face masks

Japanese trend-setters can now protect against the coronavirus in luxurious style with opulent masks adorned with diamonds and pearls for a cool million yen ($9,600) each. Cox Co’s Mask.com chain began selling the hand-made masks last week, with the aim of cheering up people and spurring sales in a fashion industry depressed by the COVID-19 pandemic.

An employee of Cox Co, the operation company of the face-mask speciality shop Mask.com, shows off a luxury face mask made with about 330 pearls which is sellig for one million yen ($9,640), at the shop, amid the coronavirus disease (COVID-19) outbreak, in Tokyo, Japan November 25, 2020. REUTERS/Issei Kato

The diamond masks are embellished with a 0.7 carat diamond and more than 300 pieces of Swarovski crystal, while the pearl masks contain some 330 Japanese Akoya pearls.

An employee of Cox Co, the operation company of the face-mask speciality shop Mask.com, holding a luxury face mask decorated with the diamond, platinum and Swarovski crystals which is sellig for one million yen ($9,640), is reflected on a mirror at the shop, amid the coronavirus disease (COVID-19) outbreak, in Tokyo, Japan November 25, 2020. REUTERS/Issei Kato TPX IMAGES OF THE DAY

Cox, part of retailing group Aeon Co, has opened Mask.com online and in six physical locations since September, offering more than 200 types of masks starting at 500 yen.

Source: Reuters