Apple is laying the groundwork for an iPhone subscription

Apple is laying the groundwork for an iPhone subscription

Some investors want Apple to sell its iPhone on a subscription basis to shift more of Apple’s revenue from transactional sales to recurring revenue. Apple CEO Tim Cook doesn’t shoot down the idea during a conference call on Wednesday and suggests that Apple is working on new ways to pay for iPhones on a monthly basis. He also mentioned that a lot of users want a sort of recurring payment like that and he is well aware of that.  

Source: CNBC 

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