Officials from Amazon U.S. have reached out to enablers.pk to initiate the process of getting Pakistan listed on Amazon’s approved country list. Amazon wants to facilitate and on-board Pakistani manufacturers, especially, in home, bed linen and furnishing category. Officials also disclosed that Amazon.pk is certainly on the cards and expansion similar to Indian market is being planned for Pakistan.
An Amazon official, who wishes not to be named, told Profit, “Amazon has been eager to enter the Pakistani market for a very long time, however, the banking system and the problem with proper addresses have been the biggest hurdles up till now. Earlier in 2015-16, a team was also commissioned to scope out potential firms like Daraz and Goto.com.pk for a potential takeover but nothing could be finalised.”
He further said, “Amazon realises Pakistan’s and MENA region’s potential and it has recently bought Souq, a middle eastern e-commerce company, to expand its reach in the region. Amazon PK is certainly on the cards and you might soon see that being established. We are formulating a strategy similar to the one which is being followed in India.”
Source: Profit by Pakistan Today