The Pakistan Cricket Board (PCB) has announced a partnership with TikTok for the HBL PSL 7 and 8. The seventh and eighth editions of the most popular and highly sought-after T20 league in the world will have TikTok as the official Entertainment Partner. HBL PSL 7 will take place from January 27 in Karachi and Lahore.
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TikTok users will be able to post and generate content on a platform that currently has more than one billion active users worldwide.