PepsiCo Pakistan is actively involved in localizing the seed supply chain and providing support to farmers. These efforts are focused on contributing to a resilient farming community and enhancing the agricultural sector in Pakistan. A recent thought leadership event, ‘Seeds to Smiles’, brought together key stakeholders to highlight its initiatives in this area, including Eugene Willemsen, CEO of PepsiCo for Africa, Middle East & South Asia (AMESA) as well as International Beverages and Mohammad Khosa, CEO of PepsiCo Pakistan. The event underscored the company’s focus on regenerative agriculture and its role in fostering a positive value chain.
Central to PepsiCo Pakistan’s strategy is the localization of its seed supply chain. The company set up a Tissue Culture Lab, which produces high-yield, quality potato variants, entirely fulfilling its local supply chain needs.
Beyond seed localization, PepsiCo Pakistan is actively engaged in capacity building for farmers. 50,000 farming families across 35,000+ acres of land have been provided with trainings on modern agricultural practices, including the use of precision planters and impact recording devices. These efforts are aimed at enhancing agricultural productivity, reducing environmental impact, and building resilience against climate change.
The company is actively improving soil health through practices like green manuring and crop rotation. Water conservation efforts within agriculture include converting traditional water pumps to solar-based systems and installing high-efficiency irrigation systems at partner farms. PepsiCo works closely with farmers to optimize the use of inputs through weather stations deployed at the farm level to provide real-time data for informed farming decisions.
The event also shed light on the company’s social impact programs such as She Feeds the World (SFtW) which has positively impacted 173,000 community members. By supporting women farmers and improving the livelihoods of rural communities, these programs contribute to a more inclusive and sustainable agricultural landscape.
Speaking at the event, Anila Begum, a partner smallholder farmer from Gilgit Baltistan shared her experience, highlighting the impact of the company’s interventions on her community. She emphasized the importance of equipping farmers with the necessary tools and knowledge to enhance agricultural productivity and contribute to the nation’s food security.
By investing in research and development, promoting sustainable practices, and empowering local communities, the company is demonstrating its leadership in supporting a more resilient and prosperous agricultural sector in Pakistan. By prioritizing sustainability and investing in the well-being of farmers, the company is building resilience into its own supply chain as well as the agricultural sector in Pakistan.
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