Pakistan is close to taking the lead in the global salt trade, as local rock salt of Khewra is set to be registered with international trade bodies. Pakistan has branded the Khewra salt as “Pink Rock Salt” and its specifications were being finalised. This will prevent Indian traders to market Pakistani rock salt as Himalayan Pink Salt.
Himalayan Pink Salt has been used by traders of India for global marketing of rock salt mined from Khewra, however, after trade of non-essential items with India was suspended around two years back, salt exports to India were also suspended.
The PMDC has finalised requirements for registration of rock salt with the Geographical Indications (GI) registry, under the management and control of Intellectual Property Organisationof Pakistan (IPO-Pakistan). After registration with IPO-Pakistan, the country will file for registration at foreign markets.