Pakistan’s Walee Technologies Pvt., which connects social media influencers with companies, has acquired UAE-based Mirrorr.com, paving the way for entering the Middle East and North Africa regions. Walee acts as a marketplace for companies including Samsung Electronics Inc. and Reckitt Benckiser Group LLC to find and pay influencers to promote their brands.
Walee Technologies has more than 100,000 influencers including rapper-comedian Ali Gul Pir and online celebrity Waliya Najib in Pakistan.
Mirrorr is a mass market tool that detects and identifies brands and logos in posts and stories through AI.
The acquisition comes as companies and brands are shifting advertising spending online, including to influencers on social media platforms such as TikTok and Instagram.
To sign up for Walee, influencers should ideally be at least 18 years old, have a CNIC card and at least 1,000 people in their main social media network comprising, for example, authentic followers, friends, family, classmates or colleagues. They can be based anywhere in the world, but will need to have an account with a Pakistani payment provider such as JazzCash, or a bank, to receive payments.
Source: Arab News PK