The Kashmir Premier league (KPL) started in Muzaffarabad, Azad Kashmir has received the highest viewership on digital media. This was Pakistan’s most watched live sporting event on digital media with 5.6 million views within the first day. Despite one rain shower, the league gained 15 million views in its first five games in three days.
The KPL is currently being played at the iconic Muzaffarabad Cricket Ground (MCG). In the tournament, international and local players will compete in six different teams. Furthermore, KPL is sponsored by a number of renowned brands and is gaining more viewers not only in Pakistan but worldwide.
Source: The News