Pakistan’s history is marked by pivotal decisions that, if approached differently, could have drastically altered the country’s trajectory toward greater economic stability and development. Since its inception in 1947, Pakistan has faced numerous challenges that have shaped its political, social, and economic landscape.

Cricket has long been the heartbeat of sports in Pakistan, captivating millions with its rich history, iconic players, and unforgettable moments. But while cricket will always hold a special place, it’s time to explore other exciting sports that can provide thrill-seekers with a rush of adrenaline, new opportunities, and a fresh perspective on competitive sports.

PepsiCo Pakistan is actively involved in localizing the seed supply chain and providing support to farmers. These efforts are focused on contributing to a resilient farming community and enhancing the agricultural sector in Pakistan. A recent thought leadership event, ‘Seeds to Smiles’, brought together key stakeholders to highlight its initiatives in this area, including Eugene Willemsen, CEO of PepsiCo for

Adventure sports in Pakistan are a gateway to experiencing the country’s rugged beauty, diverse terrain, and rich cultural heritage. From the soaring peaks of the world’s second-highest mountain, K2, to the white-water rapids of its pristine rivers, and the vast expanse of its deserts, Pakistan’s topography provides an ideal backdrop for a wide array of thrilling outdoor activities. Whether you’re