Haleon Pakistan has officially launched Centrum across the country, marking a significant milestone as the World’s No.1 multivitamin brand1 enters the market to support the health and well-being of individuals in the country. This launch marks a new era for the accessibility of healthcare and self-care in Pakistan.
With the launch of Centrum, Haleon Pakistan builds on its commitment to promoting health and wellness reinforcing its mission to better health, with humanity. Centrum has a longstanding tradition of innovation, continuously evolving to meet the nutritional demands of people worldwide. Launched under the tagline “Take Control of Your Health,”” it provides essential vitamins and minerals that support overall health and well-being.
The launch comes in recognition of the critical health challenges facing Pakistan, particularly with 72% of women of reproductive age2 being micronutrient deficient and where more than 70% of households struggle with insufficient availability of essential micronutrients3. To cater to the unique needs of different age groups, Haleon, the health company behind the Centrum brand, is offering two variants: Centrum Adult and Centrum Silver (50+), helping 60% of Pakistan’s population which is food insecure4 to bridge the nutritional gap.
Moreover, in cognizance of the economic realities of the Pakistani market, Haleon has ensured that Centrum is available in pocket-friendly sizes and prices. The 30 tablet packs are priced at PKR 1,800 for Centrum Adult and PKR 2,000 for Centrum Silver.
This marks a significant milestone for Pakistan’s healthcare and self-care sectors, as Centrum is now officially available through Haleon, the rightful owner of the brand. This ensures a regulated supply chain, replacing unofficial or unregulated grey trade channels that often circumvent quality controls, regulatory oversight, and fair pricing mechanism.
