Malik Amin Aslam, Prime Minister’s Special Assistant on Climate Change, launched the nation’s first reverse vending machine (RVM) for plastics in Islamabad. Consequently, anyone can now easily recycle the plastic bottles of any brand. A consumer presses the start button on a touch screen. After that, the RVM opens a slot to receive the plastic bottle.
According to the Prime Minister’s Clean Green Pakistan program, PepsiCo announced the initiative earlier this year. Moreover, the program is implemented by Green Earth Recycling, a PepsiCo partner, and WWF-Pakistan monitors its progress. As part of the company’s broader strategy and intent to reduce plastic waste, the reverse vending machine contributes to that goal.