Coca Cola and CDA to build Pakistan’s first plastic road in Islamabad to promote a “World without Plastic”

Coca-Cola Pakistan, TeamUp, and the National Incubation Center (NIC) have teamed up with the Capital Development Authority (CDA) to retile national roads with plastic waste. A memorandum of understanding was signed on Tuesday, formalizing a joint venture aimed at creating a “world without Plastic”. The first phase is to model a one-kilometer road in the capital.

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General Manager of Coca-Cola Pakistan-Afghanistan, Fahad Ashraf, believed that this would be a breakthrough solution to turn plastic waste into a useful resource. NIC and TeamUp will help to spread the idea nationwide through hackathons, conferences, white papers, and policy changes, he said.

Source: ProPakistani