Molty Foam sues Diamond Supreme Foam for using the phrase ‘Papa Jaani’

Molty Foam sues Diamond Supreme Foam for using the phrase ‘Papa Jaani’

Pakistan’s leading mattress brands have begun a legal fight over the phrase ‘Papa Jaani’. Diamond Supreme Foam received a copyright infringement notice from PEMRA, claiming that Papa Jaani is a trademarked phrase. The court immediately accepted Molty Foam’s complaint and has barred Diamond Supreme from running the campaign and ordered to take down the advertisement which began earlier last month.

Diamond Supreme Foam’s billboards started popping up around the major cities with a single sentence advertising their brand, which was quite evidently taking a jibe at a competitor Molty Foam’s advertising campaign that has for years.

“Dear Papa Jaani, I have switched to diamond supreme foam. With love.”

The text on the billboard advertisement used the phrase ‘Paapa Jaani’ to market the product. The jibe and the campaign immediately went viral and users appreciated Diamond Supreme’s witty take at the ‘father-daughter-mattress-selling-tactic”.

Source: Express Tribune

Related News

Thrilling adventures every Pakistani must try

Thrilling adventures every Pakistani must try

Adventure sports in Pakistan are a gateway to experiencing the country’s rugged beauty, diverse terrain, and rich cultural heritage. From the soaring peaks of the world’s second-highest mountain, K2, to the white-water rapids of its pristine rivers, and the vast expanse of its deserts, Pakistan’s topography provides an ideal backdrop for a wide array of thrilling outdoor activities. Whether you’re

5 countries you can travel to instead of buying an iPhone 15

5 countries you can travel to instead of buying an iPhone 15

In a world increasingly obsessed with the latest gadgets and technology, there’s a remarkable alternative waiting to be explored for those seeking richer experiences and memorable adventures. Instead of splurging on the latest iPhone, consider the wealth of affordable travel destinations that beckon from Pakistan’s doorstep. In this guide, we’ll uncover some of the most captivating and inexpensive travel destinations beyond Pakistan, proving that investing in experiences can be far more rewarding than the latest piece of tech. So, put down that smartphone and join us on a journey through the enchanting world of affordable travel alternatives from Pakistan.

Unbreakable records made by Pakistanis that make the nation proud

Unbreakable records made by Pakistanis that make the nation proud

From the heights of the Himalayan mountains to the depths of artistic and sporting achievements, Pakistanis have showcased their exceptional skills and determination on the global stage. These remarkable world records not only reflect the spirit and resilience of the Pakistani people but also serve as a testament to the boundless human potential that transcends geographical boundaries. In this exploration of world records made by Pakistanis, we delve into the remarkable achievements that have made the nation proud and have left an indelible mark on the world stage.

Unbelievable foods only fearless Pakistanis love to eat

Unbelievable foods only fearless Pakistanis love to eat

While you may have heard of classics like biryani and kebabs, there’s a whole world of unusual Pakistani foods waiting to be uncovered. Pakistan is a land of diverse cultures, traditions, and cuisines, where the culinary journey is an adventure through a kaleidoscope of flavors. These extraordinary dishes showcase the country’s diverse culture and fearless approach to flavors. From spicy snacks that pack a punch to strange but delicious delicacies, Pakistani cuisine is full of surprises.