In an effort to promote tourism in Khyber Pakhtunkhwa, the Tourism Department under the Khyber Pakhtunkhwa Integrated Tourism Development Project (KITE) has launched a new initiative called Waste-Free Tourism. Trek initiative was launched to reduce, reuse and recycle the trash material at tourist sites. Moreover, it devised plans to counter problems like waste, pollution, and the destruction of wildlife.
In addition, TREK is a collaborative effort by KITE, Galiyat Development Authority, Abbottabad, and Nestlé Pakistan. PM Imran Khan & KP govt unveiled TREK (Travel Responsibly for Experiencing Ecotourism in KP) in December 2020. Moreover, Waste-Free Tourism was designed to ensure that packaging, including plastics, does not end up in landfills or rivers.
Source: The News