CR7 removed Coca-Cola bottles from his Euro 2020 press conference, causing the company’s market value to plummet by $4 billion. In advance of Portugal’s match against Hungary on Monday, Cristiano Ronaldo was giving a press conference when the soft drinks were placed by his seat. He removed them from view and urged people to “drink water instead.”
During the opening of the European stock market on Monday, Coca-Cola shares were worth $56.1 each. However, by the end of the press conference, they had fallen to $55.2 each. This is a drop of 1.6 percent in share price, meaning a loss of $4 billion in market value. The company, however, is still valued at $238.35 billion.
Source: The Guardian