CR7 removed Coca-Cola bottles from his Euro 2020 press conference, causing the company’s market value to plummet by $4 billion. In advance of Portugal’s match against Hungary on Monday, Cristiano Ronaldo was giving a press conference when the soft drinks were placed by his seat. He removed them from view and urged people to “drink water instead.”
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During the opening of the European stock market on Monday, Coca-Cola shares were worth $56.1 each. However, by the end of the press conference, they had fallen to $55.2 each. This is a drop of 1.6 percent in share price, meaning a loss of $4 billion in market value. The company, however, is still valued at $238.35 billion.
Source: The Guardian