The Pakistan Electronic Media Regulation Authority (Pemra) has completely banned all kinds of advertisements featuring Indian actors or characters from being aired on electronic media. PEMRA’s statement included 11 multinational brands whose content was banned from running with immediate effect. The notice added that the ban shall remain until all these advertisements are produced in Pakistan with Pakistani characters.
Meanwhile, the government has also launched a crackdown on sale of Indian movies in the wake of tensions over the situation in India-held Kashmir.
Source: Express Tribune