Atoms, a Pakistani e-commerce brand and one of the trailblazers in the world of footwear, has raised $8.1 million from a list of illustrious backers to bring its concept to the masses. The company has been selling directly to consumers in the US via its website and at one point had a list of nearly 40,000 people waiting to buy.
Atoms founders, who also own high-end brand Markhor, now plan to use the funding to invest in further development of its shoes, and to expand its retail and marketing presence. Atoms, specialises in sleek sneakers that are minimalist in style and can be made in quarter sizes.
Source: Pakistan Today