Three Pakistani celebrities have made it to Forbes’ list of Asia’s 100 Digital Stars. Mahira Khan, Atif Aslam and Aiman Khan made it to the list along with renowned artists from across the continent like Bollywood biggies such as Shah Rukh Khan, Amitabh Bachchan, Anushka Sharma and others. Forbes Asia’s 100 Digital Stars list features 100 singers, bands, film and TV stars with a strong social media presence.
With millions of followers across popular platforms, these celebrities have maintained their relevance and popularity in this challenging period by leveraging on the power of social media. Many have also used their influence to support worthy causes, especially those with a Covid-19 focus.
Mahira Khan was the first star to be named in the list, which seemed to be in no particular order. “Khan uses her social media presence — nearly seven million Instagram followers and over four million on Facebook — to raise awareness about mental health issues, violence against women and breast cancer,” the description for the actor read.
Atif Aslam also made it. Forbes shared, “Released in May, his song Asma-ul-Husna recites Allah’s 99 names to encourage hope during the pandemic and has over 22 million views on YouTube. Aslam urged his 20 million Facebook followers to stay home to curb the spread of the coronavirus.”
Aiman Khan, the older of the popular Khan twins, who is Pakistan’s most followed celebrity on Instagram, also received a mention in the prestigious list. “With nearly eight million followers, Aiman is the most-followed Pakistani celebrity on Instagram.”
Source: Express Tribune