In a time when Pakistan’s economic narrative is grappling with urgent questions of growth, resilience and social equity, a newly launched Economic Impact Study offers a timely case study in how purpose-driven investment can deliver measurable national value. Commissioned by Haleon Pakistan Limited, a local subsidiary of a leading British multinational with trusted brands like Panadol, Sensodyne and Centrum, and conducted by Oxford Economics, one of the world’s most respected independent global advisory firms, the study maps the British consumer healthcare company’s contribution to Pakistan’s economy in 2024.
Launched at the British High Commission in Islamabad, the study highlights Haleon Pakistan’s enduring impact on three fronts: its direct operations, its local supply chains, and the ripple effect of its wider economic footprint.
US$ 98 Million in Economic Value, 6,600 Jobs Supported
The launch event at the British High Commission convened an influential gathering of ministers, diplomats, economists, business leaders and media stakeholders to reflect on how responsible multinationals can align business outcomes with national priorities.
Moreover, for every 10 employees on Haleon’s payroll, 106 additional jobs were supported across the wider economy, illustrating the multiplier effect of a globally integrated, locally invested healthcare firm.
A Platform for National Dialogue
The launch event at the British High Commission convened an influential gathering of ministers, diplomats, economists, business leaders and media stakeholders to reflect on how responsible multinationals can align business outcomes with national priorities.
Federal Minister for Investment, Qaiser Ahmed Sheikh delivered a keynote address, affirming that investment-driven growth and strong public-private partnerships remain at the heart of Pakistan’s economic vision. The presence of the Federal Minister for Investment, Qaiser Ahmed Sheikh underscored how such collaborations are vital for building resilience and long-term prosperity.
British High Commissioner to Pakistan, H.E. Jane Marriott, highlighted how businesses like Haleon embody a new era of economic diplomacy; contributing not only through trade, but by investing in people, communities and partnerships that drive sustainable progress. In a panel discussion titled “Investing with Purpose in Pakistan”, Federal Minister for Investment, Qaiser Ahmed Sheikh, led the conversation alongside Haleon Pakistan CEO and GM Qawi Naseer and Ms. Afia Malik, Senior Research Economist. Together, they explored how long-term corporate vision, when paired with national development goals, can unlock meaningful, shared progress.
A Model for the Future
As Pakistan looks to attract more foreign direct investment and build economic resilience from within, Haleon’s journey provides a real-world example of what investing with purpose can achieve.
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